
Preparing for the European Accessibility Act (EAA)
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- Preparing for the European Accessibility Act (EAA)
As the marine insurance sector evolves, it is critical for us all to stay ahead of regulatory changes that impact operations and customer experiences. One such transformative regulation is the European Accessibility Act (EAA), set to reshape the way businesses provide digital services.
What is the European Accessibility Act?
The EAA aims to ensure that products and services within the European Union (EU) are accessible to people with disabilities. It establishes clear accessibility requirements for various sectors, including transportation and digital platforms. With an implementation deadline in 2025, companies operating within the EU—including those in marine insurance—must align with these standards to ensure compliance and inclusivity. The level of impact will be dependent on the company’s operating model and therefore individual assessments must be undertaken. However, to assist Members and Brokers the following highlights some of the key impact areas as a result of the EAA:
1. Company Websites
Company website serve as a vital touchpoint for customers. The EAA mandates that websites:
- Meet WCAG 2.1 AA standards (Web Content Accessibility Guidelines).
- Provide alternative text for images, captions for videos, and easy navigation structures.
- Ensure compatibility with various assistive devices and technologies.
Brokers who rely on the Clubs’ website for policy details, claims processes, or loss prevention advisories will benefit from improved accessibility, increasing their ability to serve our Members effectively.
2. Digital Tools
Digital tools are essential for shipowners and transport operators to manage schedules, communicate delays, and provide travel updates. Under the EAA, these apps must be designed to:
- Support screen readers and other assistive technologies.
- Include high-contrast interfaces and scalable text for easy readability.
- Offer multiple methods of interaction, such as voice commands or gestures, for users with disabilities.
Compliance ensures that all users, regardless of ability, can access critical travel information in real-time, minimising disruptions and enhancing the customer experience.
3. Self-Service Terminals
Self-service kiosks used in ports for ticketing, check-in, or other transport-related services must be accessible to all. Requirements include:
- Tactile keyboards and audio output for visually impaired users.
- Adjustable heights for wheelchair users.
- Clear instructions provided in multiple formats, such as text and audio.
Why Compliance Matters
For shipowners and brokers, compliance with the EAA is not just a legal obligation but an opportunity to enhance service quality and customer satisfaction. Accessible tools and platforms:
- Improve operational efficiency by reducing barriers to communication.
- Expand your customer base by accommodating a broader audience.
- Demonstrate a commitment to inclusivity, fostering trust and loyalty.
Non-compliance, on the other hand, could lead to penalties, reputational damage, and a loss of business opportunities in the EU market.
What Can You Do Now?
- Audit Your Digital Assets: Assess your apps, website, operating systems that have an external interface, and terminals for accessibility gaps. Accessibility consultants are available to assist.
- Engage Experts: Work with your digital developers to ensure compliance with EAA standards.
- Train Your Team: Educate staff and brokers on the importance of accessibility and the specific requirements of the EAA.
At the Shipowners’ Club, we are committed to supporting brokers and shipowners in navigating these regulatory changes. Together, we can ensure that marine insurance and transportation services are inclusive and compliant with the European Accessibility Act.
Let’s lead the way in creating a more accessible future for everyone.